Ed Victor Voice Studio – West Palm Beach, Florida

 

As a relatively successful voice over artist, I’ve been fortunate enough, until recently, to have a voice career that has paralleled a very successful career in advertising. The later ended three months ago due to budget cuts.

For the last 18 years, I’ve done stints as a Creative Director at J. Walter Thompson, McCann Erickson, Young and Rubicam, and owned my own $25 million agency, Victor Associates Advertising, for 12 years. 

The reason I note my ad agency career is quite simple. The agency experience not only taught me how to understand and deal with clients, agency producers, talent agents and casting agents, but moreover, has given me the benefit of working in some of the very best recording studios in the country!  From L.A.,New York, Detroit and Toronto to Miami and Chicago.  

All along the way, I’ve been fortunate enough to work with and befriend studio owners, engineers and the occasional techno geeks. To this day, I still call on them for technical advice, what equipment I need to have and what I shouldn’t waste my money on.  

My studio is located in an upper bedroom in my home in W. Palm Beach, Florida.

I have put Aurolex sound proofing on all the interior walls, but because the landscapers do all the grass cutting and “weed whacking” every Tuesday and Thursday, and I mean every Tuesday and Thursday, even in the rain,  I most recently invested in a 4 x 4 WhisperRoom Audio Booth.  A real life saver!

At the core of my studio is a new 26” IMac computer with an Intel Core 2 Duo processor. The Mac runs dead silent. There are no running fans to deal with. Incredibly important!!!

The Mac runs a Pro-Tools Digidesign 002 with a 7.4 OS system. I have also invested in a Source Connect license, to do sessions via internet. 

As far as microphones go, I switch between two different ones:  A Sennheiser Shotgun, for my movie trailer stuff and Neuman TLM microphone for everything else. Both are equipped with windscreens. 

Both microphones are linked into an Avalon 737 Vacuum Tube Pre-amp and then into a CDQ Prima 220 ISDN box to send out a very clean signal.

I also run 5 sets of studio monitors through a Mackie Big Knob studio command system, to hear how the finished sound will come out in a variety of settings. Speakers include: Event, JBL, Roland, Polk Subwoofer and M-Audio Monitors, which are specifically for near-field monitoring. 

Everything funs off three Furman line conditioners to eliminate electrical hum and protect the gear. 

All tolled I have invested just over $26,000 on the entire set-up.  

And the set-up seems to be working just fine, as I am currently doing on-going work for: AARP, Audi, Bosch, Coors Lite, Chevrolet, DHL, DreamWorks, Ford, Florida Lottery, University of Miami Hospital, Luxottica Optical, The Room Place-Chicago, Verizon Wireless, Xerox and several clients and radio stations overseas.  

If I have any advice for others looking to build a home studio it would be this:  The most important thing to remember is to achieve getting the cleanest, quitest signal out!  That’s it. Do you have to spend a ton to do it?  Absolutely not. It all depends on what you expect to achieve in your career, and what your clients expect you to deliver.
 

If you have any questions, I’m not an engineer, but I could offer some advice.

You can reach me at edvictor@victorassociates.com or visit my website at http://www.edvictor.net