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negotiating and payment process differentiates them from other voiceover
sites. There are no projects too big or too small at
Voplanet/VoiceCasting and they are always happy to handle projects
within all budgets. They gladly give full attention and expertise to all
projects that come through their doors.
Who We Are
VOICECASTING: The talent and team at VoiceCasting participate in the
highest profile projects available today, bringing in each project on
time and on budget. VoiceCasting is a full-service voice-over talent
agency that serves an elite list of loyal clients and talent globally.
The agency represents union, non-union, and financial-core talent and
books jobs on the local, national, and international level. Since 1978
VoiceCasting has been in continuous business, formerly as a full service
talent agency based in Atlanta, GA - Donna Summers Talent. The company
chose to focus solely on voice-over representation about 15 years ago,
set up its first agency website featuring some of the first talent VO
demos on the Internet, and changed the agency name to VoiceCasting. Now
operating as a full service talent agency, the
team of Donna Summers and Robert Simmons act as agents and managers
handling all talent acquisition and bookings for their VoiceCasting
clients. Donna is Lead Booking Agent, conducts Talent Consultations,
and handles much of the daily operations at VoiceCasting. Donna
establishes and monitors policies and procedures and oversees Agency Operations(COO). Agency PR and social networking is handled by the
Donna and Robert.
Robert Simmons, who co-manages VOplanet with Donna and who was one of
the original co-creators of VoiceCasting, serves as tech support at the
agency. He is also accounting executive at both VOplanet and
VoiceCasting.
The agents at VoiceCasting consistently negotiate the best rates (and
residuals if applicable) for their talent while being fair and
reasonable to their clients. Involving an agent in the audition and VO
job process benefits the talent by letting him or her focus on what they
do best, which is voice the job. Agency involvement benefits clients by
allowing them to focus on getting the absolute best talent candidates
for their projects within a reasonable period of time and for a fair fee
without wading through hours of unknown and unqualified talent. At
VoiceCasting, we require signed deal memos from clients and talent
before the project is done, which tends to dramatically reduce potential
misunderstandings between client and talent. Agency involvement tends to
greatly increase the assurance that a fair rate will be reached and also
tends to decrease the number of days until payment is made. Agents are
available daily for audition set-up and direction, demo critique,
coaching referrals, studio consults, and tech support, and billing help.
Agency assistance and services are free for all clients and talent of
VoiceCasting. A fee is only charged if a VoiceCasting talent is booked
for a job on which a VoiceCasting agent assists a client. Among other
things such as marketing and networking, agents are available to help
clients set up their projects on-site, audition and choose talent,
negotiate rates, book studios if needed, collect talent payments from
clients, pay talent, and keep talent tax documents in order.
Talent inclusion at VoiceCasting is by invitation only after joining
VOplanet and meeting several requirements determined by the VoiceCasting
management team. Requirements for inclusion include experience, credits,
studio quality, industry recommendation and professional demeanor.
VoiceCasting is a member of VideoVoicebank. VoiceCasting talent demos
are listed on the VideoVoicebank site so that producers from around the
world can hear our talents' demos.
VOPLANET: In 2006, Robert and Donna had a meeting about how to further
serve the voice-over community and its clients, and VOplanet was formed
as a membership audition site. Donna and Robert are Managers at VOplanet. All three take part in the booking,
marketing and advertising efforts of, as well as the daily tasks to make
the businesses run smoothly.
Talent and clients enjoy booking jobs directly while still having the
knowledge that the experienced agents and tech support of the VOplanet
team are available to help. Clients can listen to talent demos, view
talent profiles which include experience/credits, training, studio
capabilities, a complete list of audio demos in various categories,
personal contact information including phone numbers, email and website
addresses. Clients can post their projects for free directly to the
VOplanet website. There they will be provided with their own
confidential Audition Screening Room where talent post custom auditions
reading client copy via MP3. Clients can then save the best auditions to
their favorites, share the link with their clients and book the talent
of their choice directly. With client to talent direct bookings, the
client and talent negotiate for fees and arrange talent payment directly
between themselves. No agency fees are incurred and auditions are always
free.
In the event that either the talent or client involves an agent with an
audition or a booking that originates at VOplanet, and the agent is
asked to help set up or listen to auditions, the project will then be
turned over to an VoiceCasting and an agency fee will be charged.
For talent at VOplanet, there are several levels of membership, some of
which include an hour consultation, demo review and career
recommendations with one of our agents. We also offer free website
development and free web hosting. Our tech support is available all the
time on both sites during normal business hours and there is always an
agent standing by to answer general questions.
About Agency Fees: If a client and a talent go directly with each other,
no agency fee is paid to Voplanet or VoiceCasting. If a client uses the
agent to help book the project, an agency fee is incurred. If a talent
asks an agent for help on a direct booking with a client, the agent will
help in general terms. Anytime an agent becomes involved, an agency fee
may be involved. Ask first.
What Clients Need to Know
Clients are always welcome to set up their own projects using the
automated and easy to use post-a-project form at VOplanet and
VoiceCasting. Just fill out the form, post your copy and specs, and
click to invite talent you choose to audition. Auditions will appear in
your private audition room by the deadline you choose. There is no limit
the number of talent who audition for at VOplanet unless a client asks
for assistance in narrowing down talent choices. Clients can choose
talent based on age, voice type, gender, dialect, language, type of
project that needs voicing, and many other criteria. You can save
favorites and hide the others, or unhide if you change your mind. The
project originator can create a link of auditions to share if there is
more than one decision-maker in the process. Each talent profile and
their demos are easily accessed with a click-through next to the
talent’s custom audition. If the project is a Voplanet project and
producers go directly with talent, the talent contact info will show up
on his profile. If the project is VoiceCasting, the agent's contact info
will show up.
Talent are always encouraged to audition for every job that fits their
criteria. There is no penalty ever for auditioning. When you become a
member at VOplanet, auditions will be sent to your Inbox based on the
criteria you check off on your profile page. Talent can also sign in and
check the project bulletin board site daily for projects. The more
criteria you check, the more projects you receive. You will be given a
description of the job, client directions, how to name the file, and a
script. ALL auditions are sent to clients and talent are never penalized
for auditioning.
A "project closed" notice appears on the audition page when a project is
closed. You are welcomed and encouraged to audition until a closed
notice is posted even if the originally posted project deadline has been
reached or past. The reason for this is that sometimes clients change
their schedules so projects are left up until a client books the job.
When a project is closed, talent can be assured that their audition was
sent to the client. We can in no way assure which auditions a client
listens to if the talent goes direct through VOplanet. But we can assure
you that all VoiceCasting auditions are listened to by one of the
VoiceCasting agents for quality assurance and recommendatons may be made
to the client. All auditions are made available to clients.
How We Market
We use various mediums to market our companies. Having been in business
for three decades as a reputable company in the entertainment industry,
word of mouth and referral has been a great avenue of new business. We
also use direct mail/postcards and many online talent and client
newsletters and surveys. We advertise in both print and web medias and
have strategic partnerships with various companies which includes cross
promotion, banner and link exchanges, sponsorships etc. We employ viral
marketing using social networking sites such as Twitter, LinkedIn,
Facebook, Voice Over Xtra, Voice Over Universe, Plaxo, VoiceOver Casting, and others. We use blogging as a source to advertise our sites and we contribute articles to various print and online newsletters/websites which pertain to our industry. Google Ads and search engine optimization are a viable source of advertising for us. We attend meet and greet luncheons, trade shows and conventions and we sponsor and advertise various voice over workshops and classes that pertain to our industry. Cold calling, press releases, and referral programs are all part of our marketing plan. We have written various e-books, stay on top of community forums, attend webinars and use many other various forms of marketing. Donna and Robert are
available for live speaking engagements, workshops and podcasts, and
interviews. We combine the tools offered online through social
networking sites and have created a powerful marketing plan for our
talent and our companies, in some instances for free, which translates
into free advertising for our talent. Being creative and staying on top
of and ahead of the trends of our industry gives our talent the
advantage. These new online tools and social networking sites are indeed
an important part of our business. We utilize viral marketing to its
fullest capabilities and many times contact these very companies about
sponsorship opportunities and work directly with them to get
VoiceCasting and VOplanet the best placement and exposure on their sites
and in their newsletters. We take advantage of Google ad solutions. We
participate in various aforementioned social networking websites and
newsletters, and we are always seeking out new mutually beneficial
affiliations and strategic partnerships. All of this greatly benefits
the exposure for the talent listed at VoiceCasting and VOplanet.
Our Answer to the Current Economy...2010
and Beyond on the Planet!
VoiceCasting/VOplanet believe that we all need to pull together all the
time. We strive to encourage our talent to come from a place of strength
and not from a place of fear or lack. Advertising goes on no matter what
the state of the economy and we take it as our job to find the niche and
add value for our clients and our talent.
At VoiceCasting/VOplanet our motto is, "No matter what the state of the
economy, it's always a good time for VO talent to make money while
adding value to the Planet with their voices!" We use whatever perceived
challenges there are in the economy to create newer and better ways to
fill niches created for voice-over talent. Historically, a downturn in
the economy equates to more advertising. We have maintained and exceeded
our former marketing efforts and feel that no matter what downturn the
economy may see, cutting back on marketing is not the way to stay in
business. We remain firm, active, and constant in our marketing efforts
for our talent. There are so many creative marketing strategies we can
utilize to get the most from yours and our marketing dollars, especially
with newer and better online technologies available today. Marketing our
talent to our clients as the "choicest" voices for their projects will
always remain our top priority.
Depend on the Experts to Help You Navigate
Today's VO Marketplace
Between Donna and Robert, their combined years in business
gives our talent and our clients the competitive edge needed to be
successful in today's fast-paced and "overstocked" VO marketplace. We
know how to identify the best talent and the best jobs and match the two
in order to create successful campaigns and satisfied clients over and
over again. We help you stay informed about the latest technologies in
studio set-ups, microphones, audio programs, etc. and are happy to share
that information with you at anytime. VoiceCasting's membership at
VideoVoicebank and Voplanet's affiliation with SaVoa assure that we have
the best talent and the best auditions in the industry. We are always
happy to hear from you about your latest and greatest technological,
coaching and job experiences and share that information with others.
The VO world changes at a very fast pace these days and we search and
study daily to ensure that our talent reads and auditions are the gold
standard for the ever-changing VO marketplace. We are always happy to
listen to talent demos or give instruction or feedback on auditions
posted on our sites. We are always happy to help new clients to set up
and monitor auditions at any time.
Please let us know how we can serve you! |