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About Us
Donna Summers and Robert Simmons co-manage two voiceover sites. www.voicecasting.com and www.voplanet.com.
In order to provide the best service available, the
VOplanet/VoiceCasting Team works closely with their clients and their
talent. Their personal attention to each aspect of a project, including
superior tech support and the agents direct involvement in the coaching,
audition, booking,
negotiating and payment process differentiates them from other voiceover
sites. There are no projects too big or too small at
Voplanet/VoiceCasting and they are always happy to handle projects
within all budgets. They gladly give full attention and expertise to all
projects that come through their doors.
Who We Are
VOICECASTING: The talent and team at VoiceCasting participate in the
highest profile projects available today, bringing in each project on
time and on budget. VoiceCasting is a full-service voice-over talent
agency that serves an elite list of loyal clients and talent globally.
The agency represents union, non-union, and financial-core talent and
books jobs on the local, national, and international level. Since 1978
VoiceCasting has been in continuous business, formerly as a full service
talent agency based in Atlanta, GA - Donna Summers Talent. The company
chose to focus solely on voice-over representation about 15 years ago,
set up its first agency website featuring some of the first talent VO
demos on the Internet, and changed the agency name to VoiceCasting. Now
operating as a full service talent agency, the
team of Donna Summers and Robert Simmons act as agents and managers
handling all talent acquisition and bookings for their VoiceCasting
clients. Donna is Lead Booking Agent, conducts Talent Consultations,
and handles much of the daily operations at VoiceCasting. Donna
establishes and monitors policies and procedures and oversees Agency Operations(COO). Agency PR and social networking is handled by the
Donna and Robert.
Robert Simmons, who co-manages VOplanet with Donna and who was one of
the original co-creators of VoiceCasting, serves as tech support at the
agency. He is also accounting executive at both VOplanet and
VoiceCasting.
The agents at VoiceCasting consistently negotiate the best rates (and
residuals if applicable) for their talent while being fair and
reasonable to their clients. Involving an agent in the audition and VO
job process benefits the talent by letting him or her focus on what they
do best, which is voice the job. Agency involvement benefits clients by
allowing them to focus on getting the absolute best talent candidates
for their projects within a reasonable period of time and for a fair fee
without wading through hours of unknown and unqualified talent. At
VoiceCasting, we require signed deal memos from clients and talent
before the project is done, which tends to dramatically reduce potential
misunderstandings between client and talent. Agency involvement tends to
greatly increase the assurance that a fair rate will be reached and also
tends to decrease the number of days until payment is made. Agents are
available daily for audition set-up and direction, demo critique,
coaching referrals, studio consults, and tech support, and billing help.
Agency assistance and services are free for all clients and talent of
VoiceCasting. A fee is only charged if a VoiceCasting talent is booked
for a job on which a VoiceCasting agent assists a client. Among other
things such as marketing and networking, agents are available to help
clients set up their projects on-site, audition and choose talent,
negotiate rates, book studios if needed, collect talent payments from
clients, pay talent, and keep talent tax documents in order.
Talent inclusion at VoiceCasting is by invitation only after joining
VOplanet and meeting several requirements determined by the VoiceCasting
management team. Requirements for inclusion include experience, credits,
studio quality, industry recommendation and professional demeanor.
How We Market
We use various mediums to market our companies. Having been in business
for three decades as a reputable company in the entertainment industry,
word of mouth and referral has been a great avenue of new business. We
also use direct mail/postcards and many online talent and client
newsletters and surveys. We advertise in both print and web medias and
have strategic partnerships with various companies which includes cross
promotion, banner and link exchanges, sponsorships etc. We employ viral
marketing using social networking sites such as Twitter, LinkedIn,
Facebook, Voice Over Xtra, Voice Over Universe, Plaxo, VoiceOver Casting, and others. We use blogging as a source to advertise our sites and we contribute articles to various print and online newsletters/websites which pertain to our industry. Google Ads and search engine optimization are a viable source of advertising for us. We attend meet and greet luncheons, trade shows and conventions and we sponsor and advertise various voice over workshops and classes that pertain to our industry. Cold calling, press releases, and referral programs are all part of our marketing plan. We have written various e-books, stay on top of community forums, attend webinars and use many other various forms of marketing. Donna and Robert are
available for live speaking engagements, workshops and podcasts, and
interviews. We combine the tools offered online through social
networking sites and have created a powerful marketing plan for our
talent and our companies, in some instances for free, which translates
into free advertising for our talent. Being creative and staying on top
of and ahead of the trends of our industry gives our talent the
advantage. These new online tools and social networking sites are indeed
an important part of our business.
We utilize viral marketing to its
fullest capabilities and many times contact these very companies about
sponsorship opportunities and work directly with them to get VoiceCasting and VOplanet the best placement and exposure on their sites
and in their newsletters. We take advantage of Google ad solutions. We
participate in various aforementioned social networking websites and
newsletters, and we are always seeking out new mutually beneficial
affiliations and strategic partnerships. All of this greatly benefits
the exposure for the talent listed at VoiceCasting and VOplanet.
Depend on the Experts to Help You Navigate
Today's VO Marketplace
Between Donna and Robert, their combined years in business
gives our talent and our clients the competitive edge needed to be
successful in today's fast-paced and "overstocked" VO marketplace. We
know how to identify the best talent and the best jobs and match the two
in order to create successful campaigns and satisfied clients over and
over again. We help you stay informed about the latest technologies in
studio set-ups, microphones, audio programs, etc. and are happy to share
that information with you at anytime. VoiceCasting's membership at
Voicebank and Voplanet's affiliation with SaVoa assure that we have
the best talent and the best auditions in the industry. We are always
happy to hear from you about your latest and greatest technological,
coaching and job experiences and share that information with others.
The VO world changes at a very fast pace these days and we search and
study daily to ensure that our talent reads and auditions are the gold
standard for the ever-changing VO marketplace. We are always happy to
listen to talent demos or give instruction or feedback on auditions
posted on our sites.
Please let us know how we can serve you! |